adidas differentiation strategy

custom paper from our expert writers. At one time, the square dance was omnipresent in rural America; but its golden age, if ever there was one, has passed. html, accessed on 25 April 2010. http://www. UK Essays (2018). Accessed 30th October 2018 Business leverage digital channels such as search engines, social media, emails and their websites to connect with their current and prospective customers.” – (Alexander L 2018) Nevertheless, they know the different type of sports consumers’ prefer in different countries.
In 2009 the company reorganised their brand structure. Available at: adidas.

When it comes to having a competitive edge over the premier athletic wear brands, Adidas has been able to maintain one through product differentiation. Sales Adidas has a social media platform on which it advertises and communicates to its current and prospective customers about its product line.
Production is in Europe (27%), Asia (51%) and America (22%). Adidas is on the market over 80 years and sells products for every kind of sports. Social media refers to websites and applications that allows people to share contents such as photos and videos quickly, efficiently and in real time. Horizontal diversification is when a company sells products that are unrelated to their existing but would appeal to their customers. can use them for free to gain inspiration and new creative ideas for their writing assignments. on. In February 2010 they just introduced their new developed womens’ Body Mapping Technology that “defin[es] female-specific heat and sweat zones in order to place fabrics directly where they are needed the most, delivering optimised function to provide maximum comfort during workout. Accessed 1st November 2018 Available at: Production Adidas is constantly analyzing the market in which it operates in to identify trends, customer expectations and behaivours, competitors etc., so as to produce products that are in synchronization with the latest trends and will be demanded and wanted by consumers. Available at:

adidas. com/management-encyclopedia/diversification-strategy, accessed on 21April 2010.

“The purpose of diversification is to allow the company to enter lines of business that are different from current operations”. Their strategy to success is “continuously strengthen our brands and products to improve our competitive position and financial performance”. Although it targets customers in the age group of 13-40 years, majority of its customers are of 15-30 years of age who hail from upper middle and the luxury class standard of living.

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