Our brand power in this market, combined with our culture of innovations, will create the best preconditions to thrive in the traditional toy market as well as in the digital world of toys. Jada Toys is a leading manufacturer of authentically licensed and highly stylized figures, die-cast collectibles, radio control vehicles, and toys. Discover the Disney Store's range of The Lion King DVDs, toys & clothing. The initial focus of the business is on wooden toys from Eastern Europe. Following the passing of Ernst A. Bettag, the SIMBA DICKIE GROUP acquires the BIG toy company founded by him, thereby adding the world-famous BOBBY-CAR to the Group’s portfolio. Bradford BD4 7BG. The famous water ride and learning system AquaPlay changes owner. The Siebers move and settle in the traditional toy manufacturing city of Nuremberg in Middle Franconia, Bavaria. With a bold vision for the future, Fritz Sieber invites an internationally-focused Dutch holding company to take a 60 %-shareholding in the company. The company produces “Glibbi” bath additives for children – coloured powder transforms bath water into slime. The SIMBA DICKIE GROUP enhances its strength in wooden toys with the acquisition of Heros, which had filed for bankruptcy. The Simba Dickie Group acquires a majority stake in the Swedish entertainment company Ruta Ett AB, which will be renamed KID E MEDIA AB. Simba Toys acquires two thirds of the British manufacturer Zimpli Kids. Simba Smoby Toys UK Ltd. (Logistics) Broomfiel House. United Kingdom. On 1st May, Fritz & Michael Sieber found Simba Toys with five employees and Monika Sieber joins the company as foreign correspondent. Fritz Sieber founds the wooden toy company SISO for the second time. The Sieber family decides to move to the West, where Fritz Sieber is employed by Matchbox, an English company based in Emmerich am Rhein. The new range of toys dedicated to boys boosts the business’ portfolio – the SIMBA DICKIE GROUP is born. E info@simba-dickie.com, E info@simbatoys.de, E info@dickietoys.com, E info@big.de, E info@tamiya-carson.de, E sdv@simba-dickie.com, E office@undercover-germany.de, E contact@smoby.fr, E simba@simba-toys.com.hk, E dickiehk@dickie-toys.com.hk, E cs@jadatoys.com, E office@simbatoys.at, E info@nicotoy.be, E simba@simbatoys.bg, E alba.maldonado@simba.cl, E simba@simbatoys.cz, E info@simbadickie.fi, E simba@simba.hu, E info@simbatoys.es, E pico@pico.es, E info.india@simbatoys-me.com, E info@simbatoys.it, E info@simbatoys-me.com, E mail@simbatoys.no, E simba@simba.com.pl, Sos. With an excellent and devoted team in place, he is a popular employer who is well liked by his employees. Welcome to www.smobytoys.co.uk Smoby Toys supplied by (JLS) Ltd. Navigate through by clicking the pictures or the side bar. Purchase the Simba and Nala toys and recreate The Lion King in your own home! The company is based in Langeais in the French Loire Valley. The integration of Nicotoy into the SIMBA DICKIE GROUP takes the business into the plush category. With a focus on educational products, the range complements the existing portfolio well. Our product portfolio consists of more than 4,000 articles ranging from traditional brands, collector’s models and classics, to current trend products. The addition of Noris Spiele to the SIMBA DICKIE GROUP expands the portfolio by board games and collectables – a portfolio enhanced yet further by the Goldsieber range. Bucuresti-Ploiesti 19-21 (first floor), E info@simba-dickie.ro, E simba@simbatoys.cz, E debi@sisotoys.co.za, E info@simbatoys.ch, E info@simbathailand.com, E adisorn@majorette.co.th, W majorettethailand.simba-dickie-group.com, E simbatoys@simbatoys.com.tr, E simba@simba.ua, E sales@simbasmoby.com, Simba Smoby Toys UK Ltd. (Sales & Marketing), E sales@sisotoysuk.com, E gm@simbatoys.vn, E auinfo@innovationfirst.com, 7F No. 295, Building E, Hongqiao World Centre, E emile.yuan@bigtoy.com.cn, E info@impulse.dk, E stazia@otenet.gr, E uzi-toys@uzi-toys.com, E simba@simba-dickie.ru, E p.aberbach@simba-dickie.com. Also the segment of classical toys will stay strong within our DNA. After Fritz Sieber´s death, Michael Sieber takes charge of the company’s management. For that reason the SIMBA DICKIE GROUP plays a leading role worldwide. The SIMBA DICKIE GROUP acquires the business, only to witness the brand make a record turnover in no time. F +44 1274 7650-31. Children immediately like the range of super-soft cuddly toys. Following the tragic accidental death of Wolfgang Sauerborn, Simba Toys acquires the Dickie Group. The “Thor” rocket breaks new ground in toy marketing as the first toy to be advertised on German TV. The Simba Dickie Group acquires the american toy manufacturer Jada Toys from Los Angeles, USA. The SIMBA DICKIE GROUP acquires a majority stake in Undercover. It is the first company to produce its own collections in Eastern bloc countries such as Poland, the Czech Republic, Bulgaria and Romania. J. Schipper Hobby-Ideen”, the producer of iconic Colour by Numbers designs, merges with the SIMBA DICKIE GROUP and is renamed “Schipper Arts & Crafts”. Schuco is the market’s leading brand for collectors of finely-detailed models. T +44 1274 7650-30. With this step, the SIMBA DICKIE GROUP enters entirely new lines of business with their Back-to-school products. The toys are to be marketed through company Intellectual Properties in cartoon films. Fritz and Michael Sieber see an opportunity and merge the long-established wooden toy company with the SIMBA DICKIE GROUP. In the toy market the technological aspects gain importance – and its products will develop in an even faster pace. In 1981, the companies part ways again. Please note this web site is owned by Jackson's Leisure Supplies (JLS) Ltd and is not the Smoby company web site. Sieber & Sohn GmbH & Co. KG, the company founded by Michael Sieber and his son Florian, acquires the legendary model railway manufacturer Märklin, including the Trix and LGB brands. The new operation drives the business to new heights of success. In the toy market the technological aspects gain importance – and its products will develop in an even faster pace.
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