“We move through this life wanting to be happily and unexpectedly surprised. Are some characters more fun to draw?
Colorful cartoons with light-hearted humor get attention and help employees remember important messages.
4. Here’s a quick story from yesterday that doesn’t involve my work with OTL, but was a perfect example of how to answer this question. time when we can live life as it’s meant to be lived… and with a smile.”. Not easy for a 9-year-old. Reader, Highlights for Children Magazine and in a number of children’s books. She has two sons. Requests were made by employees to add an additional character to the team of mascots. It didn’t matter if it was a colorful brochure with photos, a brief email, or a detailed PowerPoint presentation, most employees wouldn’t read the materials. Read Flo & Friends daily and have a look at the creators’ biographies, too:
She was later an entertainment writer with The Orange County Register, a paper for which she also made weekly cartoon from 1985.
Horses are fun to draw, but ponies are the best! cat who is certain she is a fellow human. This is the first article in the series. How do you get feedback when you’re not there to see the reactions of your readers? Now, she said, she couldn’t wait to call his mom and tell her, and now they had some ideas on how to reach him – with humor and art. Read Flo & Friends daily and have a look at the creators’ biographies, too: Jenny Campbell is an American cartoonist and children's book illustrator. And I like to hold to that rule.
For me, it’s all about body language and the expressions in the eyes and the mouth. Some said that before they saw the cartoon panel explaining the services available through the EAP, they never knew they had this benefit. But arm yourself with a cast of cartoon characters and you’ll look forward to delivering key messages about benefits, wellness and just about any HR topic. Jenny’s daily and Sunday comic strip, “Flo and Friends”, appears in newspapers across the country, and throughout her career as a cartoonist, she also has illustrated more than 15 children’s books. No, I don’t recommend using cartoons to announce an upcoming acquisition or changes to your pension plan, but eye-catching characters are ideal for delivering those messages employees don’t want to read.
Several employees thanked the HR director for providing information about the Employee Assistance Program. Even though it was no longer around by then, I went through a serious “Pogo” stage, where I soaked in as much as I could of Kelly’s backwater critters. The concept of syndication has been familiar to Jenny Campbell since her high school days in Phoenix, Ariz. That's when her father, Don G. Campbell, a longtime business writer, got his first syndication deal.
But during those two years of art, by far, my favorite classes were the life drawing classes. Jenny Campbell Freelance Writer/Humorous Illustrator/Cartoonist at Campbell & Co. Cartooning Chagrin Falls, Ohio 347 connections For example, one of our clients – Akron Children’s Hospital – lets us use their real-life therapy pony, Petie, as a cartoon mascot to convey health and wellness messages to their employees, and the campaign has been really fun. But as for the mascots we develop for clients which become more and more well-known to their employees as time goes on, I think aging them just could become confusing.
And giving those characters a distinct personality when I draw them is all part of the fun. • Keep the messages light-hearted and simple – the fewer the words, the better; I LOVE the way bodies move: animals and people both. • Create a cartoon character that fits your organization. *(1) http://www.creators.com/comics_show.cfm?comicname=flo, An article mentioning Jenny Campbell’s volunteer work helping animals and shelters, by Faith Mahoney: ACRT, Inc’s cartoon characters promote the Employee Assistance Program in this January 2013 panel. Jenny Campbell creates custom cartoon campaigns for clients of Outside the Lines Creative Group, LLC (OTL). No huddling up in creaky rocking chairs on the verandah for these characters! So, those are just a few, but I have many contemporary cartoons I follow religiously. • Safety John Gibel and Jenny Campbell have found a distinctly humourous way to show those words are true. That’s not always possible, but that’s the challenge. Cartoonists have a tough job.
4. He was the first cartoonist who made me laugh out loud on a regular basis, and also made me THINK.
focus until she began work on Flo & Friends, where older people with lots of sparkle and In fact, the cartoon characters have engaged employees to the point that: Our goal is to create cartoon characters who catch employees off-guard and engage them. “…we have a clearer idea of who we are and what’s important in life. job opportunities” for those who were interested. She turned to cartooning and illustrating fulltime, and by now, she has worked for most major publishers, as well as Highlights for Children magazine. Sundays. Each cartoon is accompanied with a brief summary or several bullet points to provide tips or additional details. The cartoons have been successful and the campaign is in its third year – continuing to capture the attention of employees. We were at a school all day yesterday, presenting our dog-and-pony show to four sessions of kids, from kindergarten through fourth grade. In the last of a three-part series, nationally-syndicated cartoonist Jenny Campbell (“Flo and Friends”) explains gag writing for the employee benefits cartoon campaigns she develops with Outside the Lines Creative Group. Cartoons take employees off-guard and allow them to absorb serious messages more easily. studio with clients of the likes of Disney and the ABC Television Network. The cartooning bug had bitten her. Still, it’s a perfect mix when we can come up with an idea that makes everyone laugh but also drives home the point. When I was a kid, there WAS no other cartoonist but Charles Schulz, and I was glued to his little “Peanuts” paperbacks day and night. Jenny Campbell was born in Hyde, Cheshire, on October 5, 1961 - that makes her 56. put her artistic talents to work for the society. “Things that make us laugh grab us much more than the mundane.” says nationally-syndicated cartoonist Jenny Campbell (“Flo and Friends”).
The color is clean and crisp, you can play with patterns and gradations, and it often reproduces much better than traditional media. Custom cartoon campaigns are innovative, fun and effective. And using the ideas and suggestions we’ve all come up with together, Denise Reynolds (OTL president) works up a complete strategy and the topics calendar, and I start sketching potential characters.
While she was telling me this, she choked up and had to turn away for a minute. Jenny's cartoon strip Flo & Friends is syndicated by Creators Syndicate. • Get the attention of the employees; (She graduated with Watching her father work hard instilled in Jenny a love of writing and journalism. wanting to remain productive,” John noted on the Creator’s website. He looked like a boy who might not normally fit in, so I was aware of him.
Find us on Facebook at facebook.com/otlcreativegroup. • Create an engaging cartoon character that fits your organization. Jenny Campbell is one of the artists creating custom cartoon campaigns for clients of Outside the Lines Creative Group, LLC (OTL). Jenny also points out that the strip is becoming more and more autobiographical.
distinctions in the age groups appearing in the panels. and marketing business. NO one is as hilariously dark as Gorey. That’s a tough question, and it really depends on what era we’re talking about. I don’t actually do any drawing on the computer. Generally, the way we prefer to work is to work WITH the client. John Gibel and Jenny Campbell have found a distinctly humourous way to show those words The WAY some cartoons are drawn is still the most important part to me. For example, in working with the whole HR/marketing team at Akron Children’s Hospital, it’s VERY gratifying because our main contact, a communication/marketing specialist, is wonderful about sending all the comments from all the members of the team. Jenny Campbell is now the sole creator of Flo and Friends. 3. When you’re meeting with a client, do you usually hope that they choose an animal, object or person as their mascot character? Can characters age over time? Read Flo & Friends daily and have a look at the creators’ biographies, too:
But I definitely have a bit more fun with animals. That’s one of the best things about the work we do: nothing is “off the shelf.”. They’d get similar results – an employee audience caught off-guard by a cartoon campaign that features light-hearted humor, engaging cartoon characters delivering the company’s key messages. I was an avid “Calvin and Hobbes” fan; who wasn’t? Jenny Campbell In addition to being a prolific cartoonist for OTL Creative Group, Jenny Campbell is also a nationally-syndicated cartoonist and the illustrator of nearly 20 children's books. countryside near Philadelphia.
Often we’ll come up with two or three different gag ideas and run them past the client, even before I start sketching. Then we go back to our respective drawing boards. Through eye-catching and humorous cartoon campaigns, nationally-syndicated cartoonist Jenny Campbell shares her unique artistic talents with a variety of companies and non-profit organizations. *(2) http://216.239.53.104/ (Link broken.
She’d just been talking to the boy’s mother the night before and discussing the possibility of calling in special counselors for him. These weren’t just ordinary “off the shelf” cartoon characters. He became a supporter of seniors who wanted employment and “created innovative
And I have a handful of contemporary strips I also follow daily. A group of employees printed out and laminated the mascot images – transforming them into Christmas ornaments that were used to decorate a Christmas tree at the plant. Stay Tooned: In the next two weeks we’ll cover: And we’re so happy when it happens that we often share the comic with a family member, friend or colleague. • General HR messages, It’s routine for us to work on benefits or wellness campaigns for several organizations at a time. A request was made to company executives to have cartoonist Jenny Campbell paint one of the cartoon mascots onto the side of a new machine that was being installed. phrase on little mugs in the background art of the cartoon Flo & Friends. I’ve remained a passionate Thelwell fan into adulthood and fell in love with eBay when I realized I could collect Thelwell books I never knew existed. Curious about how cartoons and cartoon characters can work in your organization? Learn more about us at, Wrap your head around fun and effective vehicle designs, Muni-Toons: Cartoons for Cities of All Sizes, Five Great Reasons to Use Interactive Microsites for Employee Communications, Top 5 Reasons to Use Cartoons in Your Communications, Follow OTL Creative Group on WordPress.com, Benefits and HR messages: It’s time for some serious LOL, Back to the Drawing Board…with cartoonist Jenny Campbell, Cartoonist draws attention to HR messages, Custom cartoons will engage your employees. In college, I learned to appreciate and love Walt Kelly and “Pogo”, which had been my dad’s favorite cartoon (and he LOVED cartoons and cartoonists).
The mere bright and colorful look of a cartoon message is going to do that initially, but the message can fall flat if there’s not SOMETHING humorous in the text. Ideally we like to come up with a funny scenario that’s got a strong punch line and also a funny drawing. His pre-cartoon work experience included a stint at a major animation And that’s pretty darn good feedback. She then attended night school to study for banking qualifications, passed her exams and secured a role in NatWest’s head office.
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